The Fine Art Of Frequency: facebook

June 17, 2014

Brands often face a dilemma when it comes to social media posts. How often is too often? How little is too little? Are we annoying followers? Will we lose fans? What’s best – weekly, daily or more social media posts? With a variety of clients on our books with a strong social media presence, we were able to try and test different variations when it comes to posting frequency. As a result we were able to figure out what works best for varying social media channels and clients.

Logo Development

June 7, 2014

We recently developed a logo for the Women’s Offshore Network (WON), a new networking initiative for women working in the financial services sector. The purpose of the BVI-based enterprise is to provide networking opportunities and enable like-minded female professionals to forge relationships.

New responsive web site for Nanny Cay

June 5, 2014

A new fully responsive web site for Nanny Cay, the leading resort marina and boatyard in the BVI.

Responsive web design (RWD) is aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (from mobile phones to desktop computer monitors). A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images.

New team member for Broadsword

June 4, 2014

Maura McBride joins our team as Account Manager and will be working with us on new business and existing client accounts. Maura has been living in the BVI since 2012 and brings with her 8 years of marketing and communications experience.

Client news site updated

March 3, 2014

We recently updated the mobile viewing experience for our responsive client news site www.broadswordpr.com

New site for BVI Triathlon Federation

February 26, 2014

As a sponsor, Broadsword Communications handles the marketing and publicity for the BVI Triathlon Federation (TriBVI) and its events.

It’s all about the content…

February 5, 2014

This video, posted on Nanny Cay’s facebook page, has been our most successful piece of viral client content to date.

Time to try a Google + page?

January 13, 2014

We’ve been slow to adopt Google + pages as an additional channel but recent developments have made us experiment with pages for ourselves, Nanny Cay and one of our web sites CaribbeanRegatta.com.

BVI Movember Sponsorship

December 2, 2013

Our clients are often presented with sponsorship opportunities that have the potential to deliver a number of benefits for their businesses. We often assist them in taking full advantage of the opportunities by becoming as involved in the event as the organisers will allow.

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