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Our clients are often presented with sponsorship opportunities that have the potential to deliver a number of benefits for their businesses. We often assist them in taking full advantage of the opportunities by becoming as involved in the event as the organisers will allow.
When we are presented with our own sponsorship opportunities we naturally, take this advice to heart and make an effort to maximize our investment – this was the case with our sponsorship for BVI Movember 2013.
BVI Movember is a fundraising event that encourages men to grow moustaches during the month of November to raise money for prostate cancer research and treatment. As a sponsor for the 2013 event, Broadsword coordinated the audiovisual components of the annual End of Movember party.
This included a live “Mo-Cam” feeding the judges’ eye-view from the stage onto a 9′ screen, a multi-screen scrolling presentation on the stage highlighting the category sponsors and giving them constant and exclusive exposure during the judging of their category, and photography of the event.
In addition to the audiovisual aspects of the event, we also conceptualized a way for the event sponsor – Nanny Cay – to get a little more involved and earn additional funds by creating the Nanny Cay Tattoo Parlour.
The tattoo parlour set-up utilized temporary tattoos and the expertise of Broadsword staff 😉 to create a nice getaway for patrons to receive temporary anchors, pirate ships, and other pirate memorabilia.