Latest News
Facebook Updates Algorithm: “Post reach and referral traffic could potentially decline”
Last week Facebook announced three updates to its News Feed algorithm based on feedback from its users, the aim being to offer a better balance between updates from personal contacts and businesses they are connected to.
Celebrating a Polish national hero in the BVI; Wagner Sailing Rally 2015
The Wagner Sailing Rally 2015 was held in February and was the second edition of a commemorative celebration of the life of Polish sailor, Wladek Wagner (1912 – 1992) and his significant ties to the British Virgin Islands.
Mobilegeddon? Not yet, but your Site Should Be Mobile-Friendly
While it’s not the end of the world yet (Mobilegeddon), it would be sensible, if you haven’t already done so, to start looking at your options for creating a mobile-friendly version of your web site.
Red Bull, triathlons and aquathons
Broadsword recently put Red Bull together with the BVI Triathlon Federation for the X-Tri, an off-road triathlon and aquathon event.
A decade deserves a party!
The SHRM Group of Companies (SHRM), founded in the early 1990s, is a provider of trust and corporate services. The group currently comprises offices in four intercontinental locations: Luxembourg, British Virgin Islands, Hong Kong, and New Zealand. The BVI office celebrated its 10th anniversary in February 2015.
Bertha Waves In SlowMo
During the passing of Tropical Storm Bertha we ventured out to grab some video footage for client Nanny Cay and our in-house web site, www.bvihurricane.com.
The Fine Art of Frequency: Instagram
When it comes to Instagram, there doesn’t appear to be a downside when it comes to high frequency postings. Instagram is all about photos, so use great shots that highlight what is great about your company, people and products. Like Twitter, the more posts you share, the more followers you will have. Just remember to make sure the images you choose to post are relevant to your brand and followers.
The Fine Art Of Frequency: twitter
We find that if we don’t tweet at least five times per day, seven days a week we lose visibility among followers. We tend to keep our tweets spaced out by at least four hours. Engagement with Twitter followers is usually heightened midweek between 1-3pm.
The Fine Art Of Frequency: facebook
Brands often face a dilemma when it comes to social media posts. How often is too often? How little is too little? Are we annoying followers? Will we lose fans? What’s best – weekly, daily or more social media posts? With a variety of clients on our books with a strong social media presence, we were able to try and test different variations when it comes to posting frequency. As a result we were able to figure out what works best for varying social media channels and clients.