red-bull-bvi-x-tri-2015-1122

Red Bull, triathlons and aquathons

Broadsword recently put Red Bull together with the BVI Triathlon Federation for the X-Tri, an off-road triathlon and aquathon event.

IMG_5693 rsz

A decade deserves a party!

The SHRM Group of Companies (SHRM), founded in the early 1990s, is a provider of trust and corporate services. The group currently comprises offices in four intercontinental locations: Luxembourg, British Virgin Islands, Hong Kong, and New Zealand. The BVI office celebrated its 10th anniversary in February 2015.

Bertha waves in slowmo hitting shores of Tortola at Nanny Cay

Bertha Waves In SlowMo

During the passing of Tropical Storm Bertha we ventured out to grab some video footage for client Nanny Cay and our in-house web site, www.bvihurricane.com.

The Fine Art Of Frequency - twitter

The Fine Art Of Frequency: twitter

We find that if we don’t tweet at least five times per day, seven days a week we lose visibility among followers. We tend to keep our tweets spaced out by at least four hours. Engagement with Twitter followers is usually heightened midweek between 1-3pm.

The Fine Art Of Frequency: Facebook

The Fine Art Of Frequency: facebook

Brands often face a dilemma when it comes to social media posts. How often is too often? How little is too little? Are we annoying followers? Will we lose fans? What’s best – weekly, daily or more social media posts? With a variety of clients on our books with a strong social media presence, we were able to try and test different variations when it comes to posting frequency. As a result we were able to figure out what works best for varying social media channels and clients.

IMG_2793

New responsive web site for Nanny Cay

A new fully responsive web site for Nanny Cay, the leading resort marina and boatyard in the BVI.

Responsive web design (RWD) is aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (from mobile phones to desktop computer monitors). A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images.

Maura McBride joins Broadsword

New team member for Broadsword

Maura McBride joins our team as Account Manager and will be working with us on new business and existing client accounts. Maura has been living in the BVI since 2012 and brings with her 8 years of marketing and communications experience.