A new fully responsive web site for Nanny Cay, the leading resort marina and boatyard in the BVI.
Responsive web design (RWD) is aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (from mobile phones to desktop computer monitors). A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images. The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points and will often stack elements to better fit the screen on the smaller viewing devices such as smartphones.
We also made some aesthetic adjustments to the site. It is image heavy with less text than before and a simplified menu structure. We have also added more call-to-action touch points for key business areas such as the marina, boatyard and hotel, with more options for finding rates and making inquiries. Recent news is also better integrated onto the home and other pages.
There is also more emphasis on social media with the roll out of the new “Our Social Community” page that aggregates user-generated-content (UGC) across facebook, twitter and instagram. The social media community gives visitors the chance to see what people across the globe are saying about Nanny Cay and their BVI experience. By adding the hashtag #NannyCay to social media posts, all users have the option to be a part of the Nanny Cay Social Community and have their posts featured on the homepage.
Visitors also have the option to like posts, make comments and engage with the brand and other web visitors using facebook comments and other tools for better sharing.
We think of the new site as a digital reflection of the Nanny Cay brand. The former text heavy sight told the story of Nanny Cay but it didn’t paint a picture. The rich imagery has filled this gap – with a simple scroll visitors can fully see and understand what the Nanny Cay experience is all about. Without ever setting foot in the marina, visitors will have an insider’s glimpse of the people, the marine life and all that this very special place has to offer.
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