The SHRM Group of Companies (SHRM), founded in the early 1990s, is a provider of trust and corporate services. The group currently comprises offices in four intercontinental locations: Luxembourg, British Virgin Islands, Hong Kong, and New Zealand. The BVI office celebrated its 10th anniversary in February 2015.
Broadsword was engaged to assist SHRM Financial Services with the coordination and management of its anniversary celebrations at the historic location of the Old Government House Museum, Tortola.
Working with SHRM’s database, Broadsword designed and distributed a fully branded and mobile-responsive electronic invitation and reminder with i-cal capabilities to garner maximum response and attendance.
Broadsword also assisted the SHRM team in the conceptualization of the programme of activities for the evening including a Champagne Bar, and a Rum Lounge set in a recessed patio of the venue.
Being familiar with a variety of caterers that it engaged for previous events, Broadsword identified and sourced one of BVI’s top chefs and a natural juice bar to complete the brief of creating an event with a distinctive, BVI flavour. Having assisted with the set up of the venue, Broadsword was on hand to oversee the smooth flow of the evening.
Broadsword topped off its services with the delivery of a html and DVD album of images and a wrap-up article of the event for SHRM’s archives.