Social Media
Tortola Torture 2016
After providing event coverage for the inaugural Tortola Torture ultramarathon in 2015, Broadsword was tasked with building on the initial success and taking the 2016 event to the next level in terms of event management, obtaining sponsorship, promotion of the event and live event coverage with the ultimate aim of growing the race to become…
Read MoreSocial Media Marketing Content – Pirate Treasure Trail Campaign
When Nanny Cay teamed up with Sunsail and the BVI Tourist Board as part of the Pirate Treasure Trail, a family-fun pirate-themed treasure hunt around the BVI, Broadsword provided some less than usual content to help keep Nanny Cay remain front and centre in the #BVITreasureSail campaign on social media.
Read MoreIs your business at risk from Digital Sharecropping?
What happens if, overnight, Facebook, Twitter and Instagram disappear? What happens to all your content – photos, articles, documents? Unlikely admittedly, but what happens to your online presence? Have you become victim to digital sharecropping?
Read MoreAre you “Very Responsive”? Facebook Is Now Grading Your Responses To Messages
The pressure is on for Facebook page managers. Facebook is now ranking your response time to messages on your page. To get the “Very responsive to messages” icon below your Page’s cover photo, your Page must have done both of the following over the last 7 days:
Read MoreBroadsword Runs & Guns The BVI’s First Ultramarathon
Broadsword was proud to be involved with the inaugural ultramarathon in the British Virgin Islands, the aptly named Tortola Torture, on 25th April 2015.
We provided live coverage of this 31.6 mile race that featured 5,928 feet of climbing, a similar amount of descent and which took the participants literally from one end of the island to the other via some of the steepest hills on the island.
Read MoreFacebook Updates Algorithm: “Post reach and referral traffic could potentially decline”
Last week Facebook announced three updates to its News Feed algorithm based on feedback from its users, the aim being to offer a better balance between updates from personal contacts and businesses they are connected to.
Read MoreRed Bull, triathlons and aquathons
Broadsword recently put Red Bull together with the BVI Triathlon Federation for the X-Tri, an off-road triathlon and aquathon event.
Read MoreThe Fine Art of Frequency: Instagram
When it comes to Instagram, there doesn’t appear to be a downside when it comes to high frequency postings. Instagram is all about photos, so use great shots that highlight what is great about your company, people and products. Like Twitter, the more posts you share, the more followers you will have. Just remember to make sure the images you choose to post are relevant to your brand and followers.
Read MoreThe Fine Art Of Frequency: twitter
We find that if we don’t tweet at least five times per day, seven days a week we lose visibility among followers. We tend to keep our tweets spaced out by at least four hours. Engagement with Twitter followers is usually heightened midweek between 1-3pm.
Read MoreThe Fine Art Of Frequency: facebook
Brands often face a dilemma when it comes to social media posts. How often is too often? How little is too little? Are we annoying followers? Will we lose fans? What’s best – weekly, daily or more social media posts? With a variety of clients on our books with a strong social media presence, we were able to try and test different variations when it comes to posting frequency. As a result we were able to figure out what works best for varying social media channels and clients.
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