Tortola Torture 2016

After providing event coverage for the inaugural Tortola Torture ultramarathon in 2015, Broadsword was tasked with building on the initial success and taking the 2016 event to the next level in terms of event management, obtaining sponsorship, promotion of the event and live event coverage with the ultimate aim of growing the race to become…

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Broadsword Runs & Guns The BVI’s First Ultramarathon

Broadsword was proud to be involved with the inaugural ultramarathon in the British Virgin Islands, the aptly named Tortola Torture, on 25th April 2015.

We provided live coverage of this 31.6 mile race that featured 5,928 feet of climbing, a similar amount of descent and which took the participants literally from one end of the island to the other via some of the steepest hills on the island.

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The Fine Art Of Frequency: twitter

The Fine Art Of Frequency - twitter

We find that if we don’t tweet at least five times per day, seven days a week we lose visibility among followers. We tend to keep our tweets spaced out by at least four hours. Engagement with Twitter followers is usually heightened midweek between 1-3pm.

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The Fine Art Of Frequency: facebook

The Fine Art Of Frequency: Facebook

Brands often face a dilemma when it comes to social media posts. How often is too often? How little is too little? Are we annoying followers? Will we lose fans? What’s best – weekly, daily or more social media posts? With a variety of clients on our books with a strong social media presence, we were able to try and test different variations when it comes to posting frequency. As a result we were able to figure out what works best for varying social media channels and clients.

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