The pressure is on for Facebook page managers. Facebook is now ranking your response time to messages on your page.
To get the “Very responsive to messages” icon below your Page’s cover photo, your Page must have done both of the following over the last 7 days, says Facebook:
- Responded to 90% of messages
- Maintained a median response time of 5 minutes for all replies sent
When your Page has the icon, anyone can see that your Page is very responsive to messages.
When your Page isn’t yet very responsive to messages, only people who help manage your Page can see responsiveness info below the Page’s cover photo.
Five minutes is a pretty high standard to reach for most small business social media managers! The challenge will be to attain, and then keep, this new icon appearing on your Facebook page!
Note: Only Pages that have allowed people to contact the Page will have responsiveness info.