The Fine Art Of Frequency: facebook

The Fine Art Of Frequency: Facebook

Brands often face a dilemma when it comes to social media posts. How often is too often? How little is too little? Are we annoying followers? Will we lose fans? What’s best – weekly, daily or more social media posts? With a variety of clients on our books with a strong social media presence, we were able to try and test different variations when it comes to posting frequency. As a result we were able to figure out what works best for varying social media channels and clients.

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Driving site traffic with content

facebook fans up 129%, 14,000 post views; main site visitors up 28% During this year’s BVI Spring Regatta, the Broadsword multimedia and digital team ensured that Nanny Cay’s web site (the event’s presenting sponsor and host) was kept up to date with news photos and video from the week-long event. The home page was re-designed…

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