Driving site traffic with content

facebook fans up 129%, 14,000 post views; main site visitors up 28%

During this year’s BVI Spring Regatta, the Broadsword multimedia and digital team ensured that Nanny Cay’s web site (the event’s presenting sponsor and host) was kept up to date with news photos and video from the week-long event.

The home page was re-designed to bring the latest photos, news, tweets, facebook posts front and centre and also incorporated a pop-up “party cam”. 

Email subscribers were mailed before the event encouraging them to visit the site during the event and a free sweepstakes was run on the facebook page to encourage “likes” and general engagement.

For the 10 days straddling the event, facebook fans increased by 129% with over 14,000 post views.

Compared to the same regatta period last year (whick also saw a large traffic uptick), visitors to Nanny Cay’s web site increased by 28%, with page views up 13%. Average time on the site was 6 minutes and 28 seconds, up 68%.  Bounce rate (where visitors visit the home page but don’t go any further) was down 12%.

Fresh and timely content, including the only video of the 40th anniversary fireworks, were the keys to success.

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