Email marketing

A decade deserves a party!

The SHRM Group of Companies (SHRM), founded in the early 1990s, is a provider of trust and corporate services. The group currently comprises offices in four intercontinental locations: Luxembourg, British Virgin Islands, Hong Kong, and New Zealand. The BVI office celebrated its 10th anniversary in February 2015.

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Are your email newsletters too long?

If you’re sending long e-mails with a long feature article or introduction, how many readers are clicking on the subsequent articles? If the main content is “above the fold,” which means it was in the area of the recipient’s inbox that did not require scrolling, people may not be moving further down the email. Check…

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Benchmark CTRs (click through rates)

Below are some ranges for average email CTRs for permission-based house lists. CTRs are based on unique clicks (only one click per person is counted) and are calculated as: unique clicks/emails delivered: B2B email newsletters typically range from 5% to 15%. If your CTRs are consistently below that level then among other things, you are…

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Barack Obama’s Social Media Kit

“Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign’s proclivity to online advocacy is a major reason for…

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Staying Open For Business

When times are tough most businesses eliminate or cut down expenses deemed to be non-essential. More often than not, the clean sweep includes marketing budgets and promotional activities seen by some as a luxurious extra. But for the enlightened business, targeted marketing becomes a focal point of its survival strategy – usually rewarding efforts with…

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Announcing the official launch of eznews|surveys!

Our latest feature is here, and it’s free to try through March. We’re pleased to kick off 2009 with the release of eznews|surveys. A fantastic complement to the email campaigns our clients are sending, surveys will help you do all sorts of handy things, like learn more about your subscribers, publish great-looking online forms and…

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