What Is Social Media?

Social Media (Twitter, Facebook,etc) is about connecting, relationship-building, sharing and interacting with people – whether they are customers or people that are just interested in what you have to say.

Why Social Media Marketing?

Social Media Marketing extends the reach of your existing on-line presence, it combines the age-old power of ‘word-of-mouth’ marketing with the global reach of the internet. Social Media activity helps you build and protect your brand. It can be standalone or integrated into existing marketing campaigns and channels. The world wide web isn’t called that for nothing – the more strands of the web you have, the more chance you have of being found. Social Media Marketing is also ‘permission-based’ not interruptive (like TV, radio and press advertisements); followers/fans/subscribers have “opted-in” to join your conversation, they want to interact with you.

Why Can’t I Just Follow And Update My Favorite?

While 60 per cent of adults in the United States belong to a social network, most do not belong to more than one. If you want to reach them, you have to go to where they are.

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