Our client Budget Marine is a Caribbean-wide marine supply business with a presence in the BVI. We were tasked with creating an advertising campaign that would resonate, and directly appeal, to the local market.
We devised an unusual strategy to gain maximum impact featuring global brands Maui Jim sunglasses and GILL foul weather clothing.
Our concept was to involve Budget Marine staff in the modelling of the products, empowering them to have a direct effect on sales. This was met with enthusiastic response and participation on the part of four Budget Marine staff members.
Featuring these staff members has drawn people to the store and our client has reported a big impact on sales resulting from the campaign.