Posts by broadsword
International Motors Suzuki Promotion
International Motors, the BVI’s Suzuki dealer, is in the middle of a promotion for a number of Suzuki models. Broadsword created the full-page press advertisments, posters, flyers and on-line banner ads.
Read Moresol boosts its customer communication with eznews
sol Group, the largest petroleum company in the BVI, has signed up for Broadsword|eznews, our e-mail marketing service. They’ll be using it to regularly communicate with their customers.
Read MoreBanking On Successful Sponsorship Activation At BVI Spring Regatta
FirstCaribbean has been a gold sponsor of the annual BVI Spring Regatta and Sailing Festival since 2004. The return for sponsorship inherently provided publicity in the form of logos on all printed material and banners. Broadsword proposed and implemented a supplementary marketing and PR strategy that would help to maximise the bank’s presence at the event and generate media attention and publicity.
Nanny Cay’s Live Coverage Of BVI Spring Regatta
To ratchet Nanny Cay Resort & Marina’s exposure as the host and presenting sponsor of the BVI Spring Regatta, Broadsword managed the daily updates of its web site.
Read MoreBarack Obama’s Social Media Kit
“Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign’s proclivity to online advocacy is a major reason for…
Read MoreAdding A Little Sol To The BVI Spring Regatta
A gold sponsor of the BVI Spring Regatta and Sailing Festival since 2007, sol was keen to increase its impact at the Regatta Village and to leverage its support of the regatta committee’s commitment to the Sailors for the Sea, Clean Regatta certification.
Read MoreSuperyacht Maltese Falcon In BVI Waters
Superyacht Maltese Falcon was seen cruising down the Sir Francis Drake Channel late yesterday afternoon. She’s seen here dwarfing a charter yacht heading to Road Town.
Read MoreBVI Yacht Guide: Nanny Cay Feature
“Smooth, Seamless, Successful: A peek behind the scenes of The BVI Spring Regatta By the time the first week of April is over then no sooner has the last tent peg been pulled and the vestiges of the four-day sailing bonanza has been cleaned up. It is then that the organizers of the annual BVI…
Read MoreWhat Is Social Media?
Social Media (Twitter, Facebook,etc) is about connecting, relationship-building, sharing and interacting with people – whether they are customers or people that are just interested in what you have to say.
Read MoreStaying Open For Business
When times are tough most businesses eliminate or cut down expenses deemed to be non-essential. More often than not, the clean sweep includes marketing budgets and promotional activities seen by some as a luxurious extra. But for the enlightened business, targeted marketing becomes a focal point of its survival strategy – usually rewarding efforts with…
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