To ratchet Nanny Cay Resort & Marina’s exposure as the host and presenting sponsor of the BVI Spring Regatta, Broadsword managed the daily updates of its web site.
The home page was redesigned to feature a daily slideshow of photos, daily news feed and Twitter updates. The main gallery on the site, as well as flickr, was also updated with photos from the racing and the regatta village.
Nanny Cay saw a substantial spike in web traffic for the week of the event with no pre-publiclity for the site activity.
Broadsword provided the photography and some video, managed all the updates, and supplied the Twitter feed. Broadsword also provides the flash-based video web hosting including HD support.
Post-event Broadsword set up an an archive page on the web site to easily direct visitors to all the news, photos and video coverage.