broadsword | Broadsword Communications

40 Years Of BVI Athletics

By broadsword | May 14, 2010 |

Honorees were recognized at an event held at Government House recently to kick off the BVI Athletics Association’s (BVIAA) 40th Anniversary celebrations. 40 years of athletics by the BVIAA; continuing support by sol; branding by Broadsword; photo by Todd VanSickle.

Why Blog?

By broadsword | February 26, 2010 |

A blog is a simple, cost-effective way to create a professional online presence.

A blog allows you to quickly and easily create a place on the web where people can find you, learn about you, and interact with you. You don’t need an IT staff or a degree in computer science to do it; if you can send an email, you can create a blog.

A blog creates a conversation between you and the people who matter to you.

A blog allows you to have an ongoing conversation about topics that are important to you.

BSAFE’s Buzzbee Youth Racing Series

By broadsword | January 19, 2010 |

We put together a short video after the first event of the Buzzbee Youth Racing Series: For more information on the BSAFE – Bicycle Safety Awareness For Everyone – programme, visit www.bsafe.vg

Bounce Rates

By broadsword | November 12, 2009 |

Ever wondered what bounce rates are in your web stats reports? Bounce rate essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. The formula used to calculate bounce rate is: Bounce Rate = Total Number of…

New Web Site For Commerce House

By broadsword | October 6, 2009 |

We just completed a small web site for JOMA Properties’ new construction project, Commerce House. Built using a full but simple content management system and includes a blog and gallery which can easily be updated by the JOMA team.

Airstream Love

By broadsword | August 1, 2009 |

Gotta love what brands are doing with Airstreams for brand presence at events. Here’s Visit California and Votre Vu at the Gilroy Garlic Festival:

Benchmark CTRs (click through rates)

By broadsword | July 13, 2009 |

Below are some ranges for average email CTRs for permission-based house lists. CTRs are based on unique clicks (only one click per person is counted) and are calculated as: unique clicks/emails delivered: B2B email newsletters typically range from 5% to 15%. If your CTRs are consistently below that level then among other things, you are…

Broadsword Now Offers Turnkey Branding Service

By broadsword | June 25, 2009 |

Broadsword is now an authorised dealer for E-Z UP, one of the USA’s leading suppliers of branded event products. This means that you can buy locally but pay US retail (plus shipping and duty!).

Sol partners with BVI Athletics Association

By broadsword | June 23, 2009 |

Deborah Benjamin, country manager, Sol St Lucia Ltd (BVI Office) receives an official BVI AA Executive shirt from Dean Greenaway, president of the BVI Athletics Association.

Broadsword Hosts BVICCHA Cocktail Party

By broadsword | June 19, 2009 |

Broadsword hosted the BVI Chamber Of Commerce & Hotal Association’s monthly soiree last night at Brandydwine Bay’s Cicchetti Lounge overlooking the Sir Francis Drake Channel. For those that missed it, here’s our presentation: Thanks to Davide Pugliese for preparing a delicious selection of cicchetti ( (chi-KET-ee, Venetian style ‘tapas’). To be on the inside track…