eznews: ez social sharing

By broadsword | June 22, 2010 |

Broadsword’s eznews email marketing service now has Social Sharing for your email campaigns. Our latest feature makes it easy for your audience members to share your emails with their friends and followers on social networks like Facebook, Twitter and LinkedIn. It’ll exponentially increase the reach of your emails.

eznews update – Interactive Charts: Let the data-loving begin

By broadsword | June 22, 2010 |

Now in the response section of Broadsword’s eznews accounts, you’ll find Interactive Charts, displaying all of the useful email results in a handy, visual way. You’ll know at a glance how your campaigns perform over time.

Leverick Bay Poker 2010

By broadsword | May 31, 2010 |

sol-sponsored Leverick Bay Poker Run, May 30, 2010

40 Years Of BVI Athletics

By broadsword | May 14, 2010 |

Honorees were recognized at an event held at Government House recently to kick off the BVI Athletics Association’s (BVIAA) 40th Anniversary celebrations. 40 years of athletics by the BVIAA; continuing support by sol; branding by Broadsword; photo by Todd VanSickle.

Why Blog?

By broadsword | February 26, 2010 |

A blog is a simple, cost-effective way to create a professional online presence.

A blog allows you to quickly and easily create a place on the web where people can find you, learn about you, and interact with you. You don’t need an IT staff or a degree in computer science to do it; if you can send an email, you can create a blog.

A blog creates a conversation between you and the people who matter to you.

A blog allows you to have an ongoing conversation about topics that are important to you.

BSAFE’s Buzzbee Youth Racing Series

By broadsword | January 19, 2010 |

We put together a short video after the first event of the Buzzbee Youth Racing Series: For more information on the BSAFE – Bicycle Safety Awareness For Everyone – programme, visit www.bsafe.vg

Bounce Rates

By broadsword | November 12, 2009 |

Ever wondered what bounce rates are in your web stats reports? Bounce rate essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. The formula used to calculate bounce rate is: Bounce Rate = Total Number of…

New Web Site For Commerce House

By broadsword | October 6, 2009 |

We just completed a small web site for JOMA Properties’ new construction project, Commerce House. Built using a full but simple content management system and includes a blog and gallery which can easily be updated by the JOMA team.

Airstream Love

By broadsword | August 1, 2009 |

Gotta love what brands are doing with Airstreams for brand presence at events. Here’s Visit California and Votre Vu at the Gilroy Garlic Festival:

Benchmark CTRs (click through rates)

By broadsword | July 13, 2009 |

Below are some ranges for average email CTRs for permission-based house lists. CTRs are based on unique clicks (only one click per person is counted) and are calculated as: unique clicks/emails delivered: B2B email newsletters typically range from 5% to 15%. If your CTRs are consistently below that level then among other things, you are…