broadsword | Broadsword Communications

The importance of engagement in facebook marketing – EdgeRank

By broadsword | May 20, 2013

Many Facebook admins in the BVI, and elsewhere, believe that constant posting of content regardless of its engagement is a powerful marketing tool with wide reach. But the reality is very different and it’s all down to EdgeRank.

Nifty New Twitter Feature For WordPress

By broadsword | September 26, 2012

WordPress has just released its latest version – 3.4.2 – with a number of security improvements among other styling updates but there is one very nice feature – now native Twitter embeds can built right in and it couldn’t be easier to implement. All you have to do is copy and paste the direct link to the tweet and voila,…

Broadsword’s site mobilized

By broadsword | September 13, 2012 |

Recently we’ve noticed that more
and more people are visiting our site on mobile phones. Never ones to
be afraid of embracing the new marketing trends, we’ve mobilized our
site for quick and easy access to key elements of our site: simplified
Home, Services and About Us pages; a contact form; and our blog.

We’ll be rolling out more pages as we go.

New profile picture size for facebook pages coming

By broadsword | April 19, 2012 |

Somewhat annoyingly, facebook will be increasing the profile picture
size for pages on Thursday, April 26. Currently, a profile picture
measures 130 x 125 pixels. From April 26 pictures will measure 166 x 160
pixels.

BSAFE – New branding

By broadsword | March 26, 2012 |

BSAFE (Bicycle Safety Awareness For Everyone) is rolling in a new van – and you can’t miss it! Super eye-catching and a great ‘vehicle’ for the program’s sponsors.

Making the most of facebook timeline

By broadsword | March 9, 2012 |

Whether you like the new facebook
timeline layout or not, all facebook pages will be switched to the new
format on March 30, so you have until then to learn about the new
features and get your page ready for the switch.

The Growth of the QR Code

By broadsword | January 19, 2012 |

Practicing what we preach – QR Code to our mobile web site on our team kitIn recent months it feels as if we have been invaded by QR codes. They lurk everywhere from the corners of magazine adverts to name tags, tickets and business cards.

Scrub Island Advertising and Awareness Campaign

By broadsword | May 2, 2011

In January 2011 BVI Sotheby’s International Realty engaged Broadsword Communications to develop and execute an advertising and awareness campaign for the real estate opportunities available at Scrub Island, the first new luxury resort to be built in the BVI for over 15 years.

The sol/RBVIYC t-shirt

By broadsword | April 20, 2011 |

Here’s the Broadsword-designed t-shirt that the youth sailors wore in their fundraising efforts during the BVI Spring Regatta assisted by sol.

More than a mention

By broadsword | April 12, 2011 |

Sol Petroleum, a gold sponsor of the BVI Spring Regatta and Sailing Festival (BVISR), wanted to have more of a presence beyond a public mention and a logo on event collateral.

Broadsword put together a budgeted proposal of activities and branding opportunities to help activate Sol’s sponsorship, ensure event integration and get maximum exposure.