Sol Petroleum, a gold sponsor of the BVI Spring Regatta and Sailing Festival (BVISR), wanted to have more of a presence beyond a public mention and a logo on event collateral.
Broadsword put together a budgeted proposal of activities and branding opportunities to help activate Sol’s sponsorship, ensure event integration and get maximum exposure.
Strategically tying in with Sol’s pledge to support the Royal BVI Yacht Club (RBVIYC) junior sailing programme, we developed activities that would also benefit the RBVIYC, a founder of the BVISR. Sol hosted the RBVIYC under the Sol branded tent at the regatta village, displayed a Sol branded optimist and facilitated raffle ticket sales to raise funds for the junior sailing programme.
Sol donated one of the two grand prizes (a six-day, skippered charter for two couples) and Sol branded tee shirts were worn around the regatta village by the raffle ticket vendors. In a grand PR finale, the country manager for Sol made the draw and announcement of the Sol prize raffle winner during the BVISR awards ceremony.
In tandem with the RBVIYC-associated initiatives, daily ‘door prizes’ of Sol branded goods were drawn for lucky visitors to the Sol tent. In the previous year, Broadsword had sourced and procured two 6′, branded racing marks for the Sol course maximising on-the-water photographic opportunity.
Read the post-event press release.