Future-Proof Your Website: Getting Ahead of the AI Search Curve

By broadsword | August 14, 2026

Future-proof your website for AI search. Learn how SEO & GEO optimization delivered 416% growth. Optimize for ChatGPT, Perplexity, Claude—and rank higher.

Search is transforming faster than ever before. Traditional search engines like Google and Bing are being complemented—and in many cases, replaced—by AI-powered alternatives like ChatGPT, Claude, Perplexity, and specialized AI tools. Today, AI-driven search is becoming the dominant way users discover products, services, and events online. TL;DR Key Takeaways Search is now dominated by AI answer…

The Dirty Little Secrets of Search

By broadsword | February 18, 2011 |

This is a very interesting article from NYT online outlining the pitfalls of ‘black hat’ techniques when applied to Search Engine Optimisation (SEO). Companies such as the US retailer J. C. Penney are using increasingly aggressive and deceptive techniques to ensure that they are at the top in searches for their products and services. However,…