Pusser’s Rum

For 330 years from about 1640 until July 31st, 1970, Great Britain’s Royal Navy issued a daily rum ration to its sailors. This daily allotment was known as the ‘tot’, and its issue and the ritual that went with it was one of the longest running traditions in maritime history.

In 1979, Charles Tobias – entrepreneur, global sailor, raconteur – sought to resurrect the Pusser’s Rum tradition. He obtained the rights and all the blending information from the Admiralty and began bottling and selling this storied spirit in 1980 to the public for the first time.

PUSSER’S NAVY RUM today is the same rum that was standard issue in the Royal Navy right up to the time of the rum issues termination on July 31st, 1970 (“Black Tot Day”). PUSSER’S was never sold or offered to the public, but was highly prized by connoisseurs for its rich flavour.

Broadsword assists Pusser’s with developing and managing international sponsorship opportunities, press advertsing, media relations including press release drafting and distribution, and e-mail marketing through broadsword|eznews.  Broadsword also manages Scuttlebutt, the online news section of Pusser’s and social networks including facebook, youtube and twitter.


Pusser’s West Indies

The British Virgin Islands is the home of Pusser’s restaurants, bars and Pusser’s Co. Stores selling its own unique line of Pusser’s tropical and nautical clothing.

Pusser’s Co. Stores and restaurants are in Road Town, Soper’s Hole (West End), Marina Cay and Leverick Bay (Virgin Gorda, store only). The crown jewel of Pusser’s West Indies is Marina Cay, an eight-acre island paradise just off the east end of Tortola. It boasts a small 8-bedroom hotel, beach-side restaurant and hilltop bar.

Broadsword assists Pusser’s West Indies email marketing and developing sales opportunities for the online store.

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