Uncategorized | Broadsword Communications

BVI ‘s First Multi-Day Virtual Event

By broadsword | December 1, 2020

Broadsword produced a three-day virtual show for the BVI Charter Yacht Society. With most of the BVI-based crewed yachts unable to attend the annual Fall Charter Yacht Show, the event had to go virtual. The aim of the show was for yacht brokers to tour the yachts and meet the crews. The event streamed for…

Why fans don’t ‘like’ your Facebook update

By broadsword | July 8, 2013

Social media can be very engaging but it can also be very frustrating for PR professionals if it does not generate the level of engagement or interaction anticipated.