How to Fill a Niche Event When Nobody Is Searching for It

By broadsword | August 28, 2026

Graph showing zero-search-volume event growth via destination content marketing strategy

How do you market a new event with low search volume? Instead of spending heavily on competitive keywords or cold audience ads, build non-branded destination guides targeting high-volume searches related to your event’s location or industry context. By integrating event perks and activity listings into comprehensive travel guides, we captured views and potential leads from…

Future-Proof Your Website: Getting Ahead of the AI Search Curve

By broadsword | August 14, 2026

Future-proof your website for AI search. Learn how SEO & GEO optimization delivered 416% growth. Optimize for ChatGPT, Perplexity, Claude—and rank higher.

Search is transforming faster than ever before. Traditional search engines like Google and Bing are being complemented—and in many cases, replaced—by AI-powered alternatives like ChatGPT, Claude, Perplexity, and specialized AI tools. Today, AI-driven search is becoming the dominant way users discover products, services, and events online. TL;DR Key Takeaways Search is now dominated by AI answer…