Posts Tagged ‘FirstCaribbean’
Banking On Successful Sponsorship Activation At BVI Spring Regatta
FirstCaribbean has been a gold sponsor of the annual BVI Spring Regatta and Sailing Festival since 2004. The return for sponsorship inherently provided publicity in the form of logos on all printed material and banners. Broadsword proposed and implemented a supplementary marketing and PR strategy that would help to maximise the bank’s presence at the event and generate media attention and publicity.