Benchmark CTRs (click through rates)

By broadsword | July 13, 2009 |

Below are some ranges for average email CTRs for permission-based house lists. CTRs are based on unique clicks (only one click per person is counted) and are calculated as: unique clicks/emails delivered: B2B email newsletters typically range from 5% to 15%. If your CTRs are consistently below that level then among other things, you are…

Read More