Latest News
Bounce Rates
Ever wondered what bounce rates are in your web stats reports? Bounce rate essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits…
New Web Site For Commerce House
We just completed a small web site for JOMA Properties’ new construction project, Commerce House. Built using a full but simple content management system and includes a blog and gallery which can easily be updated by the JOMA team.
Airstream Love
Gotta love what brands are doing with Airstreams for brand presence at events. Here’s Visit California and Votre Vu at the Gilroy Garlic Festival:
Benchmark CTRs (click through rates)
Below are some ranges for average email CTRs for permission-based house lists. CTRs are based on unique clicks (only one click per person is counted) and are calculated as: unique clicks/emails delivered: B2B email newsletters typically range from 5% to 15%. If your CTRs are consistently below that level then among other things, you are…
Broadsword Now Offers Turnkey Branding Service
Broadsword is now an authorised dealer for E-Z UP, one of the USA’s leading suppliers of branded event products. This means that you can buy locally but pay US retail (plus shipping and duty!).
Sol partners with BVI Athletics Association
Deborah Benjamin, country manager, Sol St Lucia Ltd (BVI Office) receives an official BVI AA Executive shirt from Dean Greenaway, president of the BVI Athletics Association.
Broadsword Hosts BVICCHA Cocktail Party
Broadsword hosted the BVI Chamber Of Commerce & Hotal Association’s monthly soiree last night at Brandydwine Bay’s Cicchetti Lounge overlooking the Sir Francis Drake Channel. For those that missed it, here’s our presentation: Thanks to Davide Pugliese for preparing a delicious selection of cicchetti ( (chi-KET-ee, Venetian style ‘tapas’). To be on the inside track…
