Benchmark CTRs (click through rates)
Below are some ranges for average email CTRs for permission-based house lists. CTRs are based on unique clicks (only one click per person is counted) and are calculated as: unique clicks/emails delivered: B2B email newsletters typically range from 5% to 15%. If your CTRs are consistently below that level then among other things, you are…
Broadsword Now Offers Turnkey Branding Service
Broadsword is now an authorised dealer for E-Z UP, one of the USA’s leading suppliers of branded event products. This means that you can buy locally but pay US retail (plus shipping and duty!).
Sol partners with BVI Athletics Association
Deborah Benjamin, country manager, Sol St Lucia Ltd (BVI Office) receives an official BVI AA Executive shirt from Dean Greenaway, president of the BVI Athletics Association.
Broadsword Hosts BVICCHA Cocktail Party
Broadsword hosted the BVI Chamber Of Commerce & Hotal Association’s monthly soiree last night at Brandydwine Bay’s Cicchetti Lounge overlooking the Sir Francis Drake Channel. For those that missed it, here’s our presentation: Thanks to Davide Pugliese for preparing a delicious selection of cicchetti ( (chi-KET-ee, Venetian style ‘tapas’). To be on the inside track…
International Motors Suzuki Promotion
International Motors, the BVI’s Suzuki dealer, is in the middle of a promotion for a number of Suzuki models. Broadsword created the full-page press advertisments, posters, flyers and on-line banner ads.
sol boosts its customer communication with eznews
sol Group, the largest petroleum company in the BVI, has signed up for Broadsword|eznews, our e-mail marketing service. They’ll be using it to regularly communicate with their customers.
Banking On Successful Sponsorship Activation At BVI Spring Regatta
FirstCaribbean has been a gold sponsor of the annual BVI Spring Regatta and Sailing Festival since 2004. The return for sponsorship inherently provided publicity in the form of logos on all printed material and banners. Broadsword proposed and implemented a supplementary marketing and PR strategy that would help to maximise the bank’s presence at the event and generate media attention and publicity.
Nanny Cay’s Live Coverage Of BVI Spring Regatta
To ratchet Nanny Cay Resort & Marina’s exposure as the host and presenting sponsor of the BVI Spring Regatta, Broadsword managed the daily updates of its web site.
Barack Obama’s Social Media Kit
“Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign’s proclivity to online advocacy is a major reason for…