sponsorship | Broadsword Communications

Sol partners with BVI Athletics Association

By broadsword | June 23, 2009 |

Deborah Benjamin, country manager, Sol St Lucia Ltd (BVI Office) receives an official BVI AA Executive shirt from Dean Greenaway, president of the BVI Athletics Association.

Banking On Successful Sponsorship Activation At BVI Spring Regatta

By broadsword | May 1, 2009 |

FirstCaribbean has been a gold sponsor of the annual BVI Spring Regatta and Sailing Festival since 2004. The return for sponsorship inherently provided publicity in the form of logos on all printed material and banners. Broadsword proposed and implemented a supplementary marketing and PR strategy that would help to maximise the bank’s presence at the event and generate media attention and publicity.