IS YOUR WEB SITE READY FOR THE MOBILE WORLD?
OF WEB SITE TRAFFIC NOW COMES FROM MOBILE DEVICES
Organic search accounts for the majority of mobile traffic, making up more than a half of all mobile Web visits. A third of all mobile traffic comes from direct sources, often from email or social media applications on a mobile device.
Responsive web design means that your site looks great on all devices – from smartphones to large desktop screens.
Responsive Design provides the optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices. Responsive web design adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images where columns stack, and text re-sizes.
WHY MAKE MY WEB SITE MOBILE FRIENDLY?
Because it makes it easy for your customers
The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly, responsive web design version is readable and immediately usable.
In the USA (where most of the BVI’s foreign visitors come from…), 94% of people with smartphones search for local information on their phones. 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.
On April 21, Google expanded its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google’s search results.
Mobile is critical to your business and will continue to be so. Make sure visitors have a good experience on your web site when they’re visiting from their mobile devices – responsive web design!