Product Launch – Sol Go Further
Broadsword developed, and managed the new fuel brand launch event in the BVI – which was the third market in the Caribbean to do so.
Combining commerce, fun, and philanthropy, Sol partnered with the Rotary Club of Tortola to organize the Sol Rotary Go Further Car Rally 2012 as part of the launch activities for the new Sol go further car fuel.
Broadsword set up and managed the rollout of the event including developing and distributing direct invitations to participants, broadcast and online ads, social media teasers, pre-event press releases, rally registration, free fuel vouchers, award presentation certificates and photography.
Broadsword also managed media support and coverage.