BSAFE (Bicycle Safety For Everyone)
BSAFE (Bicycle Safety Awareness For Everyone), launched in the BVI in October 2008 and Broadsword helped it. BSAFE is a cycling safety programme for 8-10 year olds which is running in the fourteen public schools of the BVI. Broadsword developed “Buzzbee” the safe bee and the corporate identity including the web site, letterhead, programme t-shirts, beach banners, promotional stickers and the well-recognized BSAFE vans. We also helped in maximizing the sponsorship fulfillment and handled the photography, video and press release drafting and distribution on launch.