The Fine Art Of Frequency
The Fine Art of Frequency: Instagram
When it comes to Instagram, there doesn’t appear to be a downside when it comes to high frequency postings. Instagram is all about photos, so use great shots that highlight what is great about your company, people and products. Like Twitter, the more posts you share, the more followers you will have. Just remember to make sure the images you choose to post are relevant to your brand and followers.
Read MoreThe Fine Art Of Frequency: twitter
We find that if we don’t tweet at least five times per day, seven days a week we lose visibility among followers. We tend to keep our tweets spaced out by at least four hours. Engagement with Twitter followers is usually heightened midweek between 1-3pm.
Read MoreThe Fine Art Of Frequency: facebook
Brands often face a dilemma when it comes to social media posts. How often is too often? How little is too little? Are we annoying followers? Will we lose fans? What’s best – weekly, daily or more social media posts? With a variety of clients on our books with a strong social media presence, we were able to try and test different variations when it comes to posting frequency. As a result we were able to figure out what works best for varying social media channels and clients.
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