Tortola Torture 2016

After providing event coverage for the inaugural Tortola Torture ultramarathon in 2015, Broadsword was tasked with building on the initial success and taking the 2016 event to the next level in terms of event management, obtaining sponsorship, promotion of the event and live event coverage with the ultimate aim of growing the race to become…

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A decade deserves a party!

The SHRM Group of Companies (SHRM), founded in the early 1990s, is a provider of trust and corporate services. The group currently comprises offices in four intercontinental locations: Luxembourg, British Virgin Islands, Hong Kong, and New Zealand. The BVI office celebrated its 10th anniversary in February 2015.

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More than a mention

Sol Petroleum, a gold sponsor of the BVI Spring Regatta and Sailing Festival (BVISR), wanted to have more of a presence beyond a public mention and a logo on event collateral.

Broadsword put together a budgeted proposal of activities and branding opportunities to help activate Sol’s sponsorship, ensure event integration and get maximum exposure.

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New BVI Triathlon Fed logo unveiled

At the recent BVI X Tri, the new logo created by Broadsword for the BVI Triathlon Federation was unveiled on the official event shirts. It works well as a single colour logo and has reversed out will on the official web site that we launched in December.

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BVI Kitejam Demo Day at Nanny Cay

A BVI Kitejam 2011 Demo Day in support of KATS (Kids And The Sea) took place on Saturday at Nanny Cay. The BVI Kite Jam is a unique annual kiteboarding event bringing together pros and amateurs with visual competitions, demonstrations, technique clinics and festivities taking place in key locations throughout the British Virgin Islands. The event aims to bring attention to the kiteboarding community as well as BVI as a Mecca for kiteboarding because of its ideal wind and water conditions.

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Team Broadsword second in TSC Tri

In its first foray into competition, Team Broadsword competed in the TSC Tri held on Saturday February 12 and garnered second place in the Corporate Team category. In this sprint triathlon, there was a 750m swim (Adam), 20k ride (Alastair) and 5k run (Sofia).

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sol retail launch

The formerly branded Shell operations in the British Virgin Islands were officially launched as Sol retail stations on Thursday, August 12.

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40 Years Of BVI Athletics

Honorees were recognized at an event held at Government House recently to kick off the BVI Athletics Association’s (BVIAA) 40th Anniversary celebrations. 40 years of athletics by the BVIAA; continuing support by sol; branding by Broadsword; photo by Todd VanSickle.

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