Email marketing


Are your email newsletters too long?

If you’re sending long e-mails with a long feature article or introduction, how many readers are clicking on the subsequent articles? If the main content is “above the fold,” which means it was in the area of the recipient’s inbox that did not require scrolling,…

27 Jun 2010 Posted by broadsword in Email marketing 1 comment

Benchmark CTRs (click through rates)

Below are some ranges for average email CTRs for permission-based house lists. CTRs are based on unique clicks (only one click per person is counted) and are calculated as: unique clicks/emails delivered: B2B email newsletters typically range from 5% to 15%. If your CTRs are…

13 Jul 2009 Posted by broadsword in Email marketing 1 comment

Barack Obama’s Social Media Kit

“Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The…

16 Apr 2009 Posted by broadsword in Email marketing, Social Media no comments

Staying Open For Business

When times are tough most businesses eliminate or cut down expenses deemed to be non-essential. More often than not, the clean sweep includes marketing budgets and promotional activities seen by some as a luxurious extra. But for the enlightened business, targeted marketing becomes a focal…

04 Feb 2009 Posted by broadsword in Email marketing, Maketing 2.0, Web no comments