Banking On Successful Sponsorship Activation At BVI Spring Regatta

FirstCaribbean has been a gold sponsor of the annual BVI Spring Regatta and Sailing Festival since 2004. The return for sponsorship inherently provided publicity in the form of logos on all printed material and banners. Broadsword proposed and implemented a supplementary marketing and PR strategy that would help to maximise the bank’s presence at the event and generate media attention and publicity.

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Adding A Little Sol To The BVI Spring Regatta

A gold sponsor of the BVI Spring Regatta and Sailing Festival since 2007, sol was keen to increase its impact at the Regatta Village and to leverage its support of the regatta committee’s commitment to the Sailors for the Sea, Clean Regatta certification.

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BVI Yacht Guide: Nanny Cay Feature

“Smooth, Seamless, Successful: A peek behind the scenes of The BVI Spring Regatta By the time the first week of April is over then no sooner has the last tent peg been pulled and the vestiges of the four-day sailing bonanza has been cleaned up. It is then that the organizers of the annual BVI…

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Boats, wind, waves and dolphins

Broadsword provided on-water media support for the Nanny Cay Nations Cup. Gemma of Yachtshots BVI was also out on the water covering some of the action – and as you can see here, the Broadsword crew and media.

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BSAFE Launches

BSAFE (Bicycle Safety Awareness For Everyone), launched in the BVI last week and Broadsword helped it. BSAFE is a cycling safety programme for 8-10 year olds which is running in the fourteen public schools of the BVI.

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Driving site traffic with content

facebook fans up 129%, 14,000 post views; main site visitors up 28% During this year’s BVI Spring Regatta, the Broadsword multimedia and digital team ensured that Nanny Cay’s web site (the event’s presenting sponsor and host) was kept up to date with news photos and video from the week-long event. The home page was re-designed…

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