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Blog & News


What Is Social Media?

Social Media (Twitter, Facebook,etc) is about connecting, relationship-building, sharing and interacting with people – whether they are customers or people that are just interested in what you have to say.

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18 Mar 2009 Posted by broadsword in Social Media No Comments

Staying Open For Business

When times are tough most businesses eliminate or cut down expenses deemed to be non-essential. More often than not, the clean sweep includes marketing budgets and promotional activities seen by some as a luxurious extra. But for the enlightened business, targeted marketing becomes a focal…

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04 Feb 2009 Posted by broadsword in Email marketing, Maketing 2.0, Web No Comments

Agent Provocateur & Denim

Kylie Minogue’s advertisement for lingerie firm Agent Provocateur, in which she rides a mechanical bull, has been voted the best cinema commercial of all time. The raunchy 2001 short called Proof, which features the singer riding the machine in Agent Provocateur underwear, was crowned the best cinema advertisement in a public vote:

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26 Jan 2009 Posted by broadsword in Advertising, Video No Comments

BSAFE Launches

BSAFE (Bicycle Safety Awareness For Everyone), launched in the BVI last week and Broadsword helped it. BSAFE is a cycling safety programme for 8-10 year olds which is running in the fourteen public schools of the BVI.

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22 Oct 2008 Posted by broadsword in Clients No Comments