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Blog & News


40 Years Of BVI Athletics

Honorees were recognized at an event held at Government House recently to kick off the BVI Athletics Association’s (BVIAA) 40th Anniversary celebrations. 40 years of athletics by the BVIAA; continuing support by sol; branding by Broadsword; photo by Todd VanSickle.

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14 May 2010 Posted by broadsword in Branding, Clients, Events 2 Comments

Why Blog?

A blog is a simple, cost-effective way to create a professional online presence.

A blog allows you to quickly and easily create a place on the web where people can find you, learn about you, and interact with you. You don’t need an IT staff or a degree in computer science to do it; if you can send an email, you can create a blog.


A blog creates a conversation between you and the people who matter to you.

A blog allows you to have an ongoing conversation about topics that are important to you.

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26 Feb 2010 Posted by broadsword in Web 15 Comments

Bounce Rates

Ever wondered what bounce rates are in your web stats reports? Bounce rate essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. The formula used to…

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12 Nov 2009 Posted by broadsword in Web 14 Comments

New Web Site For Commerce House

We just completed a small web site for JOMA Properties’ new construction project, Commerce House. Built using a full but simple content management system and includes a blog and gallery which can easily be updated by the JOMA team.

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06 Oct 2009 Posted by broadsword in Clients, Web 2 Comments

Airstream Love

Gotta love what brands are doing with Airstreams for brand presence at events.  Here’s Visit California and Votre Vu at the Gilroy Garlic Festival:

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01 Aug 2009 Posted by broadsword in Branding 1 Comment

Benchmark CTRs (click through rates)

Below are some ranges for average email CTRs for permission-based house lists. CTRs are based on unique clicks (only one click per person is counted) and are calculated as: unique clicks/emails delivered: B2B email newsletters typically range from 5% to 15%. If your CTRs are…

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13 Jul 2009 Posted by broadsword in Email marketing 1 Comment