Broadsword Communications | Broadsword Communications - Blog & News
2003

Blog & News

 

BVI Kitejam Demo Day at Nanny Cay

A BVI Kitejam 2011 Demo Day in support of KATS (Kids And The Sea) took place on Saturday at Nanny Cay. The BVI Kite Jam is a unique annual kiteboarding event bringing together pros and amateurs with visual competitions, demonstrations, technique clinics and festivities taking place in key locations throughout the British Virgin Islands. The event aims to bring attention to the kiteboarding community as well as BVI as a Mecca for kiteboarding because of its ideal wind and water conditions.

Read More
28 Feb 2011 Posted by broadsword in Events 2 Comments

The Dirty Little Secrets of Search

This is a very interesting article from NYT online outlining the pitfalls of ‘black hat’ techniques when applied to Search Engine Optimisation (SEO). Companies such as the US retailer J. C. Penney are using increasingly aggressive and deceptive techniques to ensure that they are at…

Read More
18 Feb 2011 Posted by broadsword in Web 2 Comments

Team Broadsword second in TSC Tri

In its first foray into competition, Team Broadsword competed in the TSC Tri held on Saturday February 12 and garnered second place in the Corporate Team category. In this sprint triathlon, there was a 750m swim (Adam), 20k ride (Alastair) and 5k run (Sofia).

Read More
18 Feb 2011 Posted by broadsword in Events, Team Broadsword 1 Comment

Are your email newsletters too long?

If you’re sending long e-mails with a long feature article or introduction, how many readers are clicking on the subsequent articles? If the main content is “above the fold,” which means it was in the area of the recipient’s inbox that did not require scrolling,…

Read More
27 Jun 2010 Posted by broadsword in Email marketing 1 Comment